About

I’ve been meandering between the creative and the analytical all my life. I was tutoring my own classmates in science and math at 14. I went on to a liberal arts background, but I’ve been making hard and technical concepts clearer to an ever wider array of audiences since then. My nickname over the years has become Dan-alogy.

I like to tell stories and plan for the future – with words, with numbers, with nuance. I believe there’s any number of ways to execute a sound strategy, but fewer to devise one. I believe the right questions are more important than an immediate answer.

In the morning, I love copious cups of coffee and playing in spreadsheets. In the afternoon, I love client calls, checklists and strategy sessions. In the evening, I love my family, Netflix and building more skills at Udemy. On the weekend, you’ll find me in my garden or running the hills of Rensselaer County.

I combine excellent writing and communication skills with a flare for unique, data-driven digital marketing insights and strategies. I can speak Copywriter on Monday, Developer on Tuesday and CFO on Wednesday.

I’ve worked with hundreds of companies and brands in nearly every vertical and monetization model. B2B, B2C, eCommerce, Lead Gen, Affiliates, MFA and everything in between.

If you want to grow traffic, improve conversion rates and keep your customers coming back, we should talk!