Resume

Daniel J. O’Leary

I combine excellent writing and communication skills with a flare for unique, data-driven digital marketing insights and strategies. I can speak Copywriter on Monday, Developer on Tuesday and CFO on Wednesday. I’ve worked with hundreds of companies and brands in nearly every vertical and monetization model. B2B, B2C, eCommerce, Lead Gen, Affiliates, MFA and everything in between. If you want to grow traffic, improve conversion rates and keep your customers coming back, we should talk!

Skills

  • Technical SEO
  • Keyword Research & Content Strategies
  • Data Analysis & Reporting
  • Client Communication
  • Account & Project Management
  • Visual Presentations
  • Basic HTML and CSS

Technical

  • OS: Microsoft, Linux, Chrome, Apple
  • Productivity: Office Suite (Excel, Word, PowerPoint, Outlook)
  • Data: Google Analytics & Search Console, Bing Webmaster Tools, Piwik, Others
  • Wysiwyg HTML Editors: DreamWeaver, BluGriffon, Frontpage
  • CMS: WordPress, Joomla, Drupal, Magento, Others (Wix, 1&1, et al)
  • Project Management:  TeamWorkPM, BaseCamp, Zoho, Mavelink, Others (JIRA, Trello, et al)


Experience

Senior Marketing Analyst • Internet Marketing Ninjas • June 2011 – October 2017
  • Owned strategic leadership & direction for 15-25 clients w/ 30-50 websites at any given time.
  • Worked closely w/ Account Managers (AMs) to onboard clients into custom tool and reporting suites; served as primary point of contact for clients’ digital marketing questions and concerns.
  • Audited client websites to identify actionable improvements & opportunities for traffic growth; developed online marketing strategies customized by industry & informed by site auditing.
  • Helped allocate services and budgets based on client needs, impact & ROI; facilitated service delivery & campaign execution across multiple departments internally and within client organizations.
  • Reported to AMs, management and clients on client KPIs & campaign progress; generated periodic campaign reviews and KPI reports to review with management & clients.
  • Generated data visualizations to integrate into reporting as well as visual presentations & slide decks to deliver audit or campaign review results.
  • Developed ad hoc reporting dashboards, templates, & reporting processes internally as well as ad hoc workflows & processes for clients to scale action items across large websites & large organizations.
  • Worked w/ programming team to troubleshoot internal tools & programs & develop new tools & programs to solve client problems.
  • Developed training materials for internal staff & client education.
  • Created case studies for sales team support and company blog.
  • Contributed to company’s blog.
Adjunct Instructor • ITT Technical Institute • March 2007 – September 2011
  • Instructor at Associates Degree Level Technical College
  • Maintained course loads up to 5 classes per term
  • Taught classes in Writing/Composition, Group Dynamics, Intro to Microsoft Office, Portfolio and Professional Development

 

Education

Master of Arts in Teaching • June 2003 • Union Graduate College
  • Secondary English Concentration
  • Master’s Project: Meta-Analysis on the Efficacy of Formal Grammar Instruction in the Classroom
Bachelor of Arts – English • June 2002 • Union College
  • Cum Laude w/ Departmental Honors
  • Thesis: Waging War with Words: A Cross-Cultural Analysis of Poetic Invective
  • Cross-Country, Track & Field (DIII Athletics)
  • Co-Founder, Geisel House (Community Literacy Activism)

Charities

Donor – Hope 7 Community Center – Troy, New York

Interests

Running, Gardening, Home-Brewing, Fantasy Sports, Bass/Guitar